Micheal Hyatt, author of, "http://www.amazon.com/gp/product/159555503X/ref=as_li_ss_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=159555503X&linkCode=as2&tag=thebusiinsi-20&l=as2&o=1&a=159555503X%22%20width=%221%22%20height=%221%22%20border=%220%22%20alt=%22%22%20style=%22border:none%20!important;%20margin:0px%20!important;%22%20/%3EPlatform:%20Get%20Noticed%20in%20a%20Noisy%20World">Platform: Getting Noticed In A Noisy World," believes social media frauds are so abundant these days, he included a chapter in his book dedicated to warning unassuming readers.

"I am increasingly being pitched by so-called media experts. A very few are bona fide experts. Some are traditional media people who are repacking the same old advice using the new buzzwords. More than a few are unemployed marketing people who discovered Twitter last month."

When hiring people to work on social media for your company, do your research. Make sure that the person you're hiring has the expertise to get the job done right.

If you're pitched by or are seeking someone out, here are 7 ways to find out if they're a fraud:

Read more: http://www.businessinsider.com/7-ways-to-avoid-getting-burned-by-a-social-media-fraud-2012-6#ixzz20aKErCj2